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Why is important to have a page per participant?
Why is important to have a page per participant?

Personalization allows deeper connection with donors.

Steve Perri avatar
Written by Steve Perri
Updated over a week ago

Having a page per participant allows deeper connections with donors. A Grandmother is more likely to donate to her grandson than to the school coach.

Here is why:

  • Many donors seek social recognition for their contributions and want to ensure that the recipient is aware of their donation. Grandparents are MUCH more likely to contribute to their grandkid's page vs. a general page.

  • Donors will be able to see the donations from other family members on the participant's page, which can influence them to make larger donations to beat other family members.

  • Sense of ownership for participants, giving them their own goals and page to share with prospective donors.

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